Course Overview
Social media advertising is no longer just about boosting posts and hoping for results. Whether you are a business owner, entrepreneur, freelancer, marketer, content creator, or professional looking to develop a high-value digital skill, knowing how to run effective paid campaigns can help you reach the right people, generate leads, drive sales, and grow a business.
Our Social Media Advertising Course is a practical training programme designed to take you from complete beginner to a campaign-ready social media advertiser. You do not need previous advertising experience. We start from the fundamentals and progressively take you through the strategy, audience research, ad creation, campaign setup, targeting, budgeting, performance analysis, optimisation, retargeting, scaling, and reporting.
More importantly, this is not a course designed for you to simply watch and take notes. You will learn by doing. Throughout the programme, you will work through practical advertising scenarios, create your own ad campaigns, analyse campaign performance, identify what is working and what is not, and learn how to make data-informed decisions to improve results.
WHAT YOU WILL LEARN
By the end of the programme, you will be able to:
- Understand how social media advertising works
- Develop an effective advertising strategy
- Identify and define your ideal target audience
- Create compelling ad copy and creative concepts
- Choose the right campaign objective for different business goals
- Set up and navigate Meta Ads Manager
- Build campaigns from Campaign → Ad Set → Ad
- Set appropriate budgets and schedules
- Launch and manage social media advertising campaigns
- Understand important advertising metrics and performance data
- Diagnose common campaign problems
- Optimise campaigns based on performance
- Build retargeting strategies
- Understand tracking, conversion events and attribution
- Scale campaigns responsibly
- Create professional advertising reports
- Apply your skills to real businesses and client projects
By the end of your classes, you won't just know what CPM, CPC, CTR, CPL, CPA and ROAS mean. You will understand what those numbers are telling you and what action to take next.
WHO IS THIS COURSE FOR?
This course is designed for:
- Complete beginners
- Business owners and entrepreneurs
- Freelancers
- Digital marketers
- Social media managers
- Content creators
- Agency owners
- Career professionals
- Anyone looking to develop a practical, monetisable digital skill
No prior advertising experience is required.
Whether you want to advertise your own business, manage campaigns for clients, work as a freelancer, or add paid advertising to your existing digital skill set, this programme gives you the practical foundation to get started with confidence. Learn the strategy, Build the campaign, Launch the ads, Read the data, and Optimise the results.
Our Social Media Advertising Course is a practical training programme designed to take you from complete beginner to a campaign-ready social media advertiser. You do not need previous advertising experience. We start from the fundamentals and progressively take you through the strategy, audience research, ad creation, campaign setup, targeting, budgeting, performance analysis, optimisation, retargeting, scaling, and reporting.
More importantly, this is not a course designed for you to simply watch and take notes. You will learn by doing. Throughout the programme, you will work through practical advertising scenarios, create your own ad campaigns, analyse campaign performance, identify what is working and what is not, and learn how to make data-informed decisions to improve results.
WHAT YOU WILL LEARN
By the end of the programme, you will be able to:
- Understand how social media advertising works
- Develop an effective advertising strategy
- Identify and define your ideal target audience
- Create compelling ad copy and creative concepts
- Choose the right campaign objective for different business goals
- Set up and navigate Meta Ads Manager
- Build campaigns from Campaign → Ad Set → Ad
- Set appropriate budgets and schedules
- Launch and manage social media advertising campaigns
- Understand important advertising metrics and performance data
- Diagnose common campaign problems
- Optimise campaigns based on performance
- Build retargeting strategies
- Understand tracking, conversion events and attribution
- Scale campaigns responsibly
- Create professional advertising reports
- Apply your skills to real businesses and client projects
By the end of your classes, you won't just know what CPM, CPC, CTR, CPL, CPA and ROAS mean. You will understand what those numbers are telling you and what action to take next.
WHO IS THIS COURSE FOR?
This course is designed for:
- Complete beginners
- Business owners and entrepreneurs
- Freelancers
- Digital marketers
- Social media managers
- Content creators
- Agency owners
- Career professionals
- Anyone looking to develop a practical, monetisable digital skill
No prior advertising experience is required.
Whether you want to advertise your own business, manage campaigns for clients, work as a freelancer, or add paid advertising to your existing digital skill set, this programme gives you the practical foundation to get started with confidence. Learn the strategy, Build the campaign, Launch the ads, Read the data, and Optimise the results.
Curriculum
Social Media Advertising Fundamentals
Introduction To Social Media Advertising
Advertising Objectives
Understanding Your Customer
Audience Types
Offer Strategy
Ad Strategy
Creating High-Converting Ads
Ad Creative
Copywriting for Ads
Ads Creation
Audience Research
Ad Creation
Ads Optimisation, Retargeting, And Reporting
Ads Campaign Setup
Meta Ads Setup
Facebook Ads Campaign
Google Ads Setup
Tiktok Ads Setup
X Ads Setup
Linkedln Ads Setup
YouTube Ads Setup
Funnel Building
Creating A Landing Page
Ads Reporting
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About the Instructor
Fekko Instructor
Fekko Instructor represents the collective expertise and curated knowledge of Fekko Learning's elite team of global educators, industry practitioners, and curriculum designers. Our courses are engineered from the ground up to bridge the gap between academic theory and high-demand workplace skills, delivering premium, hands-on learning experiences tailored to help students unlock new career horizons and achieve sustainable professional success.