INTERMEDIATE Business

Customer Relationship Management

Building World-Class Customer Relationship Professionals for the Global Service Economy.

Created by Fekko Instructor
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Course Language
English

Course Overview

The Fekko Customer Relationship Management (FCRM) is an internationally aligned professional certification program designed to prepare learners for successful careers in customer relationship management, customer service, and customer experience.
Whether you are a student, graduate, job seeker, entrepreneur, career changer, business owner, or an existing customer service professional seeking to upgrade your skills, this course provides a structured pathway from foundational customer service principles to advanced CRM strategies used by leading organizations around the world.
The curriculum combines customer psychology, communication excellence, business professionalism, digital customer support, CRM software, help desk management, customer experience design, service quality, conflict resolution, customer retention, AI-assisted support, remote collaboration, and professional career development into one comprehensive learning experience.
Learners will develop practical expertise in handling customer enquiries, resolving complaints professionally, managing support tickets, documenting customer interactions, maintaining accurate CRM records, delivering exceptional service through email, telephone, live chat, social media, and video conferencing, while consistently meeting international customer service standards and performance metrics.
The program also introduces learners to globally recognized CRM platforms, customer support technologies, workflow automation, knowledge base management, service-level agreements (SLAs), customer satisfaction measurement, performance reporting, and AI-powered productivity tools that are transforming modern customer support operations.
Beyond classroom instruction, participants will engage in realistic customer service simulations, live role-play exercises, communication workshops, CRM software projects, complaint-handling scenarios, remote customer support practice, portfolio development, interview preparation, and a comprehensive capstone project that mirrors real client-facing responsibilities.
Graduates of the FCRM program will be fully prepared to work in both remote and on-site customer service roles, supporting clients and customers across different countries, cultures, industries, and communication channels. They will possess the professionalism, confidence, adaptability, and technical competence expected by employers worldwide.

Curriculum

Foundations of Customer Service Excellence
Customer Psychology & Emotional Intelligence
Introduction to Customer Service
Professional Communication
Telephone Etiquette
Email Etiquette
Live Chat Etiquette
Social Media Communication
Cross-Cultural Communication
Working with International Customers
Remote Customer Support
Customer Experience
De-escalating Angry Customers
Social Media Customer Service and Digital Customer Engagement
Customer Relationship Management (CRM) Systems
Introduction to Popular CRM Platforms
Salesforce in Customer Relationship Management (CRM)
HubSpot CRM in Customer Relationship Management (CRM)
Zoho CRM in Customer Relationship Management (CRM)
Microsoft Dynamics 365 in Customer Relationship Management (CRM)
Freshsales in Customer Relationship Management (CRM)
Pipedrive in Customer Relationship Management (CRM)
Zendesk in Customer Relationship Management (CRM)
SAP CRM in Customer Relationship Management (CRM)
Oracle CX in Customer Relationship Management (CRM)
Monday CRM in Customer Relationship Management (CRM)
AI in Customer Support
AI in Customer Support
ChatGPT for Customer Support
AI Agents for Customer Support
Automation in Customer Support
Key Performance Indicators (KPIs) in Customer Support
Professional Career Development for Customer Support
Remote Jobs & Freelancing in Customer Support

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About the Instructor

Fekko Instructor

Fekko Instructor represents the collective expertise and curated knowledge of Fekko Learning's elite team of global educators, industry practitioners, and curriculum designers. Our courses are engineered from the ground up to bridge the gap between academic theory and high-demand workplace skills, delivering premium, hands-on learning experiences tailored to help students unlock new career horizons and achieve sustainable professional success.

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